Church Signs, Eternity, and Evangelism

I thought we'd start off this week with a good discussion. I came across a church sign (see below), and I think it will make for some good conversation. The photo may or may not elicit a strong reaction, so a few ground rules:

1) No cheap shots. Stick to discussing the sign and the questions, not passing judgment on others.

2) If #1 is unclear, please take a moment to read Matthew 7:1-5.

Without further ado, here's your sign (sorry, couldn't resist):

QUESTIONS:
Is this sign an effective evangelism tool?

Is this sign a biblical evangelism tool (meaning it does not go against Scripture, and may even be supported by Scripture)?

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